The Creative Economy: How People Make Money From Ideas
By John Howkins.
Description
But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.The rules include:Invent yourself. Be uniqueOwn your ideas. Understand copyright and patentsKnow when to work alone, and when in a groupLearn endlessly. Borrow, reinvent and recycleExploit fame and celebrityKnow when to break the rulesWhethe...
ISBN(s)
0140287949, 9780140287943
