B2B Data-Driven Marketing: Sources, Uses, Results
By Unknown Author.
Description
The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it’s here. B2B Data-Driven Marketing: Sources, Uses, Results, by Ruth Stevens and Theresa Kushner, meets that need. In 220 pages the book lays out basic definitions and applications by identifying data sources, setting up an organization’s data architecture to best advantage, and managing that data and keeping it clean. The book then shows how busi-ness marketers use their information, how to manage that data on a global scale, and how...
ISBN(s)
1933199172, 9781933199177
